Academy Museum of Motion Pictures
Problems
Museum website's poor mobile experience reduces visitor engagement and ticket revenue.
Solutions
• Built a design system that ensured design consistency for mobile and desktop experiences, including over 200 components optimized for CMS integration
• Conducted a heuristic evaluation of the ticketing purchase flow, and redesigned the UI and user flow for an easier checkout process
Featured Screens
Redesigned academymusuem.org homepage, featuring a mobile optimized feature carousel, and highlighting useful museum information such as museum hours, Get Tickets button, and upcoming screenings.
Calendar pages introducing a date picker component and expanded filtering functionality, improving usability and content discoverability by allowing users to quickly navigate to specific dates and narrow down results
Mobile and desktop layouts for film screening pages prominently displaying Get Tickets call to action
Mapping old design and new design system components to the CMS modules